I Can Be Your HERO Baby!

Super SquareBall 2

 

Not only did Enrique Iglesias create a beautiful ballad that drove many ladies crazy. He also assisted us developing a jingle for championing a department of business.

One of the most common reasons why business begin to spiral is the lack of organization and champion (HERO) of each department. Too many times have we walked into a business where the accountant does the marketing, and the owner is creating budgets, and the manager is working the register. There is nothing wrong with having employees diverse in skills and taking on extra responsibilities. HOWEVER, there has to be a hero established. Someone who is designated to set the rules and save the day in case of emergencies. This hero should be the person most experienced, properly educated, and prepared to rule over the department.

Also, for those owners out there, having select heros allows you to be the all important commissioner. Ruling over your domain and allowing your representative to save the day. More importantly, save your time for the important decisions.

Why “SquareBall” You Ask?

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One of the most common questions we are asked is ” how did we come up with the name Squareball?”. Please take a moment to read this quick post on the thought process behind it.

Once upon a time all we did was help people who wanted to work for themselves
(potential small business owners), unlock skills and competencies they never knew they had. One such way we went about this was to analyze every aspect of their personal and professional lives. Most of us are extremely good or love to do things that on the surface don’t sound like profitable businesses ventures. Others are extremely good at something that has been turned into a profitable business venture by thousands of other people and present a huge barrier to enter that market.

At Squareball we look at these two aspects. One aspect is called the “Square” this is a skill or discipline you have that is worth money. The “Square” aspect may be your fulltime job, the degree you received in college, or any certifications or license you hold. The “Square” aspect has boundaries, regulations, guidelines, standards, instructions, etc. Basically, the “Square” aspect keeps you in a box.

The second aspect we look at is what we call the “Ball”. This aspect is the “feel good” portion or your life. It could be music, the arts, working out, reading, volunteering etc. Once again on the surface, it does not sound profitable. This could be the things you do that bring a sense of balance to your life. Looking at the two aspects, the “Square and the Ball”, we pair skills with each other, and brainstorm on how we can create a profitable business venture by leveraging two seemingly unrelated aspects of your life. Check out the example below…

One gentleman approached us and acquired about our services in terms of helping him create a profitable business model. He had no idea what he wanted to do, but knew he wanted to work for himself. We started the process by asking him some key questions in order to construct his “Square and ball” list. Eventually he revealed to us that he had a barbers licence. This was his “Square”. He also told us he really enjoyed music, not only listening but producing and playing instruments. This was his “Ball”. We brainstormed and presented him will a list of potential business models, one of which was to open a barbershop with an afterschool program to teach inner-city children how to play instruments and produce music.

As you can see, ” the Square and the Ball” have the potential to work well together. This ideal is the basis of our company. It forces you to unlock your life, and think about the possibilities. If you would like to start YOUR Squareball venture, please comment on this blog and we will reach out to you. Also, like us on Facebook!!!

4 Points of Motivation For Every entrepreneur

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Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

- The SquareBall Team

8 Things Remarkably Successful People Do And Why [Infographic]

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Jeff Moore, of Everyday Power blog, always shares these thought challenging nuggets!

Originally posted on Everyday Power Blog:

We all want to be successful. Some of us, even highly successful. To many it can be elusive, but thankfully success leaves clues. I saw this powerful infographic here, and fell in love with it.
On our path to great success, we will face many internal obstacles.
Such as:
How do I stay motivated?
How do I destroy my doubts?
How do I connect with people better?
What is my purpose in all of this?
Check out this infographic and see if it helps you come up with any of the answers!

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At Everyday Power we focus on purpose and mission driven success. How will your success leave a legacy? How will your success dramatically improve your life and the lives of many others? How will your success make a long-standing impact on the lives of other people, some whom you may never meet? How will your success inspire…

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Who knew your Tooth Brush could Teach you about Marketing!!!!

Came across this article on the Biz Journal… We can learn a lot from trying to market the simplest products. Apply these principles to your own business and see what you come up with!!! Don’t forget SquareBall Marketing is here to unlock the potential of your simple or complex product, or IDEA!! Info@squareballmarketing.com

3 Marketing Lessons you can Learn from your ToothBrush

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Unlocking Sales Greatness…6 Traits of a SuperStar

What’s does it take to be a sales superstar? We all understand, if you own a small business most of the time you are wearing multiple hats and juggling a few different titles. One such will undoubtedly be “sales rep”. The traits needed for success are well outlined in the below article. Keep in mind these points will also prove to be useful in other aspects of your business.

The SquareBall team is well aware of what it takes to be successful in sales and marketing. We have proven results with all different types of businesses. If your business needs a SquareBall Energy Shoot. Email us pronto at info@squareballmarketing.com

6 Must Have Characteristics of Super Star Sales People

How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

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We have all had some bad days…

We have all had some good days… However with those also come the opposite. We found this great article to help you turn the bad days into good ones! It’s not to late. Check it out, let us know what you think.

9 ways to turn a frustrating day into a good one!

The perfect advertising sandwich – WASSSUP!

Years ago, many of us started our conversations, walked into plenty of bars, or answered the phone with the iconic phrase …… WASSSUP? This single phrase from a Budweiser commercial was a global craze!

The way the commercial was scripted was the perfect advertising sandwich.

Step 1: Mention the Brand (visual or verbal)
Step 2: Grab attention of the audience
Step 3: Mention the Brand (visual or verbal)

Many advertisers push to grab the attention of the audience first. However that takes the risk of having the brand lost in the messaging. Many businesses, especially small businesses, can not afford to take branding risk with prices rising in most advertising avenues .

Always remember the only important advertising is advertising that is effective.

Black Friday Rewind…. FUMBLE!!!!!!

Black Friday shoppers at it again, defying the laws of Marketing… People fighting for something that’s not free? Remember after you give the guy next to you a right jab for a under performing laptop computer, it might be a little awkward to stand next to him the check-out line…. Just saying!

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